The well thought out business called Babies-To-Go™ was officially closed last Monday. The two tiered business offered both attractive baby rental as well as purchase programs.
The rental program was really quite ingenious. Parents would bring their children in for daycare at a cost of only $75 per month. Instead of hiring teachers, Babies-To-Go™ would then rent them out for the day to total strangers. The parents were also entitled to 50% of late return fees towards their tuition. Think of it kind of like a Big Brothers or Big Sisters program, but often including a lease-purchase option.
The rental program went south when it was discovered that many of the renters would not pay late fees, be mean to the children, or in some cases forget to return them altogether.
The second half and most controversial end of the business was the Babies-To-Go™ direct mail division. Babies were harvested from one of several plants around the country and boxed up neatly for overnight shipping. Apparently that violates federal laws, though details have not been made available.
Speaking as a baby who finds solace and even joy in boxes, I think this shut down is completely unfair to children, as well as a glaring stagnation of toddler industry. How are children supposed to see the world if not by being tucked neatly in a handsome box and shipped hither thither and yon? Think of the learning that comes from all those truck rides, express tours of handling plants, one or more airplane rides, and most of all, from being in a box in the first place.
Founders are currently held without bail, a swift trial, conviction, and caning are shortly expected.
